Business Management and Introduction to Business Marketing QLS Level 3

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This course is ideal for those wishing to specialise in the marketing aspects of business, as well as develop professional knowledge of management for promotion opportunities. During this Business Management and Introduction to Business Marketing QLS Level 3, you will explore what makes average managers and great managers, stages of team development, marketing and growth, and much more. All course materials will be delivered to you by post or by email, so it couldn’t be easier. Our experienced and friendly tutors will help you every step of the way by email. What next? Following the successful completion of this course, you will be able to put your newfound knowledge into practice and develop your career in business. If after, you’re looking to enhance your business knowledge even further, take a look at the other business courses we offer. Potential future career options:

  • Marketing executive
  • Project manager
  • Sales executive
  • Business consultant
  • Business manager
  • Administrative manager
  • Operations manager

Awarding body This course has been endorsed by the Quality License Scheme for its high quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality License Scheme website.

Course Content

Business Management QLS Level 3

Unit 1 You as a manager

  • Managers as people
  • Feedback
  • Delegating
  • Average managers and great managers
  • Listening
  • Developing your staff
  • Coaching

Unit 2 Strategy, structure and systems

  • Managing in context
  • Strategy
  • Structure
  • Systems
  • Financial systems
  • Performance and development review

Unit 3 Managing teams

  • Holding meetings
  • Developing effective transactions
  • Ineffective transactions
  • Stages of team development
  • Performing

Unit 4 Managing performance

  • Expectations
  • Measures
  • Outcomes
  • Keeping performance records

Unit 5 Setting goals

  • SMART goals
  • Achieving balance
  • Motivations
  • Considerations when goal setting
  • Learning from experience

Unit 6 Leadership and Politics

  • Leadership and management
  • Four styles of leadership
  • Leadership and politics
  • Dealing with conflict
  • How to make collaboration work
  • Leadership influences on management

Introduction to Business Marketing QLS Level 3

Unit 1 What marketing does

  • Introduction to marketing
  • Marketing and value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix

Unit 2 Products and markets

  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market share
  • Patenting
  • Product portfolios
  • The Boston matrix

Unit 3 Price and competition

  • Competition
  • Adding value
  • The competitive compass
  • Product ranges
  • Tactical pricing

Unit 4 Place and market segments

  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentation and value
  • Segmentation and place

Unit 5 Promotion

  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising

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