In today’s world, vast amounts of data are generated by businesses, consumers, and societies as a by-product of their activities. Forward-thinking companies across various industries are adopting analytics to replace intuition and guesswork in their decision-making processes. Consequently, managers are now collecting and analyzing massive datasets to uncover new patterns and insights. They are also conducting controlled experiments to test hypotheses.

This course aims to equip students with a comprehensive understanding of business analytics, enabling them to become leaders in this field within business organizations. Students will learn the scientific approach to transforming data into valuable insights for making informed business decisions. The course covers various methodologies, issues, and challenges associated with analyzing business data. Through practical application, students will have the opportunity to employ business analytics algorithms and methodologies to address real-world business problems. The course utilizes examples to provide a contextual understanding of business analytics techniques and guides students on avoiding common pitfalls, emphasizing the importance of utilizing appropriate business analytics methodologies.