This course offers an introductory experience in data analytics techniques and their practical application in business. By combining lectures, business case studies, and interactive learning, participants will gain valuable insights into how data analytics can enhance business performance.

The course will delve into various case studies, demonstrating how companies leverage diverse data sources, including “big data,” and employ different analytical techniques to drive improvement. Participants will have hands-on learning opportunities through a user-friendly web-based graphical development environment, allowing them to practice using these tools firsthand. Furthermore, the course will foster an understanding of the wide range of possibilities for applying data science in business, while encouraging participants to explore additional learning avenues for more in-depth knowledge.

For managers who recognize the potential of data analytics in business but lack the necessary skills and background to engage directly in data analytics, this course serves as an exceptional resource.