Course Overview: The IDM Award in Data & Analysis is designed to provide a comprehensive understanding of the core principles, concepts, and practical applications of data and analytical techniques in digital and data-driven marketing. This qualification equips participants with the necessary skills to leverage data effectively and make informed decisions to drive marketing success.

Learning Objectives: Throughout the course, participants will develop the following competencies:

1. Identifying Value, Risk, and Cost of Data:

• Recognize the factors that contribute to value, risk, and cost in data used by the marketing department.
• Understand how to evaluate and prioritize data based on its potential impact.

2. Planning Data Collection and Management Strategy:

• Develop a strategic approach to data collection, permissioning, and management within an organization.
• Consider the ethical and legal implications of data collection and storage.

3. Understanding the Role of Data in Marketing:

• Comprehend the significance of data in driving marketing decisions and campaigns.
• Evaluate the impact of data quality on marketing effectiveness.

4. Creating an Effective Data Management Strategy:

• Develop a comprehensive data management strategy that aligns with organizational goals and objectives.
• Consider data governance, data architecture, and data integration approaches.

5. Compliance with Legislation and Regulation:

• Understand current and forthcoming legislation and regulations pertaining to data management.
• Construct a data strategy that adheres to legal and regulatory requirements.

6. Cultivating a Secure Data Management Culture:

• Promote a culture of data security within the marketing department and across the organization.
• Enable marketing innovation while maintaining data security and privacy.

By completing the IDM Award in Data & Analysis, participants will gain a solid foundation in utilizing data effectively within a marketing context. They will be equipped with the knowledge and skills to develop and implement data management strategies, ensure compliance with regulations, and foster a secure data-driven marketing culture that promotes innovation and success.