Working with the Media: Creating a positive working relationship

Churchill Square Training & Development

Visit Website

In today’s world, the media has become more pervasive and widespread than ever before, constantly expanding its reach. Depending on your profession, hobbies, or chance encounters, you may find yourself participating in a question and answer session with a member of the media.

It’s natural to feel nervous or tongue-tied in such situations. Many individuals become distracted when they realize that their words could soon be featured on a news organization’s website or social media platforms.

While feeling uneasy is understandable, it is possible to learn how to effectively engage with the media, whether it’s for a one-time event or a recurring situation. This course equips you with the necessary tools to confidently interact with the media, presenting your best self without stumbling over your words.

Topics Covered:

  1. Being Interviewed: Strategies for effectively responding to interview questions.
  2. Providing Information to the Media: Techniques for delivering information to the media in a clear and concise manner.
  3. Developing a Media Package: Creating a comprehensive media package to communicate your message effectively.
  4. Press Releases: Understanding the purpose and structure of press releases.
  5. Developing Media Relationships: Building positive relationships with media professionals for effective communication.

What’s Included:

  • Instruction by an expert facilitator.
  • Small, interactive class for optimal learning.
  • Specialized manual and course materials.
  • Personalized certificate of completion.

We offer various delivery methods to suit your needs, including eLearning, distance learning, and instructor-led onsite courses accommodating up to 15 participants.

Leave your comment